GlobalGiving Information Architecture

GlobalGiving IA

I redefined the navigation structure and information architecture of, a website which connects donors and with grassroots projects around the world.

The original focused entirely on projects (and thus users who might be potential donors), burying information for corporations and the actual non-profits who want to join the site to solicit donations.















I created a new tabbed structure which allows for three distinct “home pages” – one each for donors, corporations, and non-profits. I also renamed navigation labels to make them more consistent and descriptive of the content.

With only a few changes in the 3 years since the change was implemented, the Information Architecture remains very similar to my suggestions. “About Us” did become a unique section instead of being incorporated into each category.